Why Hello There

We created this blog to share what we know about Marketing. Sure there are so many websites out there that can give you all of the theories that you know, but the things that you will learn from us are based on the things we learned from years of experience on the field. Learning the basics and having a strong foundation is essential, but one must also understand that different situations call for different strategies.

If you’re not a fan of numbers, no worries because we’re not big on numbers too! What we aim to do, however, is to make marketing fun for you.

See you around!

Social Media Marketing

Image source: https://morguefile.com/search/morguefile/1/internet/pop

Image source: https://morguefile.com

One of the most effective ways to reach clients is though social media. It’s a venue where people can discover stories, images, videos, and other information about products that are out in the market these days. People these days often turn to Google when they need to search for something, and through that search engine, they are easily linked to the sites that they need. It’s also easy to confirm the information that they see on these sites; all they have to do is post a question on their social media accounts and wait for someone to answer their question.

Here are some popular social media platforms:

  • Youtube
  • Facebook
  • Google
  • LinkedIn
  • Instagram
  • Snapchat
  • Twitter
  • Pinterest

Since people spend most of their time on these sites, it is highly recommended that you create a marketing strategy that revolves around these social media platforms.

Marketing Strategies

Marketing is not a piece of cake. There is so much work needed for a marketing campaign to be successful, that’s why people in the field of marketing are also paid with huge amounts because it’s a skill that not everyone has. Good marketing is important for any business to grow and this involves increasing not just your client base but also your sales.

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It’s a known fact that marketing strategies vary per country because there are cultural elements that come into play. In a more general sense however, marketing strategies can be categorized into four basic groups:

 

Cause Marketing

When we say cause marketing, we meaning marketing that’s linked to a certain issue or cause. This is often used by businesses that are partnered with organizations that have advocacies.

Relationship Marketing

Relationship marketing is more focused on building a relationship with the customer so they will keep coming back to buy more products. In this strategy, customer satisfaction is crucial.

Scarcity Marketing

The illusion that there’s a shortage of products is one way of gently pushing customers to buy the product as soon as possible. This is because of the feat that they won’t be able to buy the product once stocks run out.

Undercover Marketing

This is similar to the Jedi mind trick. The customer does not know what came over them, all they know is that they purchased the product after being exposed to this marketing strategy.

Relationship marketing and cause marketing are known in the field as positive types of marketing strategies because they put more premium on the benefits that people will receive from the product. Undercover and scarcity marketing however, are controversial because they are unconventional.

What is Marketing?

Image source: https://morguefile.com

Image source: https://morguefile.com

Let us begin this journey by defining marketing.

Marketing is a management process where services and goods are translated from being concepts drawn on the board, to actual strategies that convince customers to purchase products. It includes the following elements:

  • Product selection, identification, and development.
  • Pricing and costing of the product.
  • Choosing a channel or platform to make the product reach its target market.
  • Conceptualization and implementation of promotional and marketing strategies.

One example for this is how Apple develops their products. They add improvements in the application, system, and features each time, all of which have different prices to cater to different classes. While it’s technically considered as a luxury, people perceive these gadgets as something they need to make their lives easier.

In a nutshell, it’s all about being creative with words and images to appeal to the people and make them want to purchase your product.